The Business Side of Renderings (Jing Johnson)

Drawings, plans and renderings have always been an integral component of the interior design process. Beginning in the early 2000s, advances in computer technology and software made it possible to create stunningly realistic detailed renderings of architecture and design projects. Soon followed 3D, augmented reality (AR) and virtual reality (VR) renderings. These allow viewers to immerse themselves in a space before any construction has started. They can be a powerful tool for presenting your vision to clients, funders and stakeholders.

In this episode, Gail talks with Jing Johnson, president of PRISM Renderings in Houston, Texas. Jing has degrees in architecture and design from both China and the United States. After 10 years of working in A/E/D firms in the U.S., Jing recognized that there was great demand from realtors and developers, as well as from architects, engineers and designers, for high-quality, precision renderings. In 2000, she started PRISM Renderings, which specializes in serving the commercial real estate market and high-end residential A&D market.

Originally Posted on Creative Genius Podcast