Luxury apartment complex West End Station opened in March in the shadow of downtown Winston-Salem, North Carolina. Developer DPJ Residential of Charlotte teamed with architect Axiom Architecture and interior designer/stager Stage Your House to bring the vision alive for an industrial contemporary building amidst renovated historic lofts.
Linda Wendelken, owner and designer at Stage Your House, hired PRISM to do early phase renderings to help communicate the design details. Despite no previous experience working directly with a rendering firm and without developed CAD files, Linda worked closely with PRISM to produce several different interior views of amenity areas and inside the apartments. “The staff at PRISM walked us through what we needed to send them, like pictures, drawings, paint colors, other furniture, and accessory items – all the items needed for the developer’s vision for the project to show,” Wendelken said. She added that she was intimidated initially, but during the process and even with project changes and design changes from the architect, the regular communication with PRISM kept things on track. Perhaps her highest compliment – “When you look at the rendering and stand in the clubhouse, you can see the rendering truly matches our finished project! Thank you for helping us show off this vision.”
West End Station has 229 units with 1- and 2-bedroom floorplans. Units have high-end finishes. There is a saltwater swimming pool surrounded by elevated courtyards with a fire pit, leash-free dog park, two-story clubhouse, enclosed parking for 300 cars and available electric car charging.