Short videos, big impact

The human brain processes visuals 60,000 times faster than text. And 90% of information transmitted to the brain is visual. Our brains love images! What happens when those images are in video form? Viewers retain 95% of a message when they watch it in a video vs 10% retention when reading info in text form (stats from Forbes.com.) Videos pack a powerful punch to educate your audience on what you do and why it’s valuable.

We’re heeding our own advice! PRISM has produced several short (two minutes or less) videos to educate our audiences about our services and how we help our clients stand out. These videos are yielding substantial results, including:

• Visual Engagement: Videos effectively capture viewers and create an immersive experience.
• Clear Communication: Show, don’t tell. Videos bring information to life, communicate key features and benefits of your work, and are especially effective for before-and-after transformations.
• Emotional Impact: Videos have the power to evoke emotions, making them an effective medium for storytelling.
• Showcasing Versatility: A collection of short videos can demonstrate versatility in industries, project types, and even style of work. Leverage your breadth of work to appeal to a wider audience.
• Shareability and Reach: Video generates 1200% more shares than text with an image. Short videos are excellent for all social platforms, websites, and email campaigns. 

In upcoming newsletters, we’ll be sharing more of these educational videos. Videos with photorealistic renderings and animations are a great marketing tool for commercial real estate brokers, developers, owners – really, anyone who has a space and wants to get people inside of it!  PRISM just launched YouTube channel where we post our work for the many marketing-minded clients we serve. View our channel here, like, and subscribe to see the latest videos as soon as they’re released.